Addict Clothes, lil record for you down below and some ideas on the model
We have carried Addict clothing sine we opened in 06, was our major model at the time, the product or service was new, excellent pricing, great graphics and the ahead ranges appeared actually robust.
Now you search at Addict and it would seem a little bit caught in a timewarp, looks to be making an attempt to difficult to duplicate Carhartt, and not accomplishing a excellent work at it, Addict see them selves as major as MHI or Stussy.
They experienced the potential a few a long time back to be there but they have caught their prices up to rapidly and by to much, no regard for who their purchaser is just now, just to focussed on who they want their consumer to be in a handful of a long time.
For start off Addict employed to do a wonderful denim retailing at £50, now the related jean is £75, and the charges go all the way to £125, for an addict jean, you need to be owning a laugh. Base jackets that were being £75 are now £100, fundamental T’s have been £20 now £25 and the record goes on.
SheOne creates fantastic items of function and his very own t/shirt label was good,addict have grabbed him and bastardising his get the job done, Sheone on thongs for Christ-sake, i have a SheOne print and constantly been an admirer of his stuff, but Addict have become to reliant on utilizing his allover print on each individual conceivable garment.
SheOne referred to by Refill Journal as “a leading cultural Artist”, a entire world renowned artist who has been portray and earning graphics for 20 several years, exhibiting in Los Angeles, New York, Tokyo, Sydney, Singapore, Berlin and Milan. Al this indicates that it was an east selection for Addict Garments when they approached SheOne to structure camo type them. “My preliminary intention to generate a metropolitan defence pattern, a camouflage that positively positioned the wearer in the culture large landscape. The fabric should really function as a protective layer when simultaneously emitting its silent graphic signal and feeding suitable back again into the present-day social climate.” SheOne what much more can we say camo summed up in two sentences.
They have proven a absence of creativity and eyesight, without a Jago, Sheone Sterling camouflage the selection does not stand up, seems to be uninteresting, boring & drained.
From a retailer issue of view i despise it when manufacturers allow shops establish it up and then start out carrying out product or service only available on their internet site, immediate to client, purchaser assistance does not exist, apart from for James, hes the dude at Addict, person about city, hes acquired his personal blog and applied to often mobile phone us and chase re-orders, but this period, 1 Connect with.
For upcoming time, what do we have, more SheOne camo and an overpriced array, the just one startling issue in the range is the baggage, certainly wonderful, some of the best luggage i have found in ages, for sure i am likely to seize myself a couple. For next summer season, Addict are heading back again to fundamentals, which is fantastic news, less of the ego driven specialized materials at £250 a pop and back again to basic principles, which is a lesson Addict need to acquire, back to the start out, and preserve it very simple.
