FC Dallas Announces Jersey Rights Partnership with MTX Group

MTX becomes a community partner for FC Dallas, North Texas SC and FC Dallas Academy & Youth

Frisco, TX (Feb. 22, 2021) – After a nationwide search, FC Dallas is proud to introduce MTX Group Inc (MTX) as its official front-of-jersey partner. MTX will also serve as North Texas SC’s jersey partner and be featured on all FC Dallas Academy and Youth jerseys starting July 2021. The Frisco-based technology company’s sponsorship deal is a multi-year agreement that includes marketing and community impact initiatives.

MTX is a leading global technology transformation company powered by the Maverick Quantum (mavQ) Artificial Intelligence Platform, mavQ. MTX provides technology solutions to government agencies and businesses to help them accomplish their government and community missions. MTX has been a trusted advisor to many organizations during the COVID-19 pandemic by providing emergency response management solutions that address the various effects of the disease on communities across the nation. A few of the many solutions include health monitoring, disease transmission tracking, unemployment insurance claims, emergency childcare, isolation services for higher education, and most recently, vaccination lifecycle management.

This hometown company will help FC Dallas identify the next generation of Homegrown players using MTX’s Maverick Quantum Artificial Intelligence Platform to evaluate FC Dallas Youth and Academy players. MTX is headquartered in Frisco, TX, with corporate offices in New York, Hyderabad, Jaipur, Canada and Australia.

“FC Dallas plays an important role in North Texas and the soccer community,” said MTX Founder and CEO Das Nobel. “Partnering with an incredible soccer club like FC Dallas allows us to build on a foundation of mutual commitment to bring jobs and enrich the health of the communities in North Texas. Our MTX Maverick Quantum (mavQ) Artificial Intelligence Platform will enable the club to leverage advanced data-driven insights to identify and develop talent, strengthen the sport of soccer, win MLS Cup and bring the Anschutz trophy to North Texas.”


  • MTX becomes FC Dallas’ second kit partner in club history as part of a multi-year agreement between the two organizations.
  • FC Dallas’ partnership with MTX includes the technology company’s logo on all First Team primary and secondary match jerseys, training gear, team travel jackets, rain jackets, and official team polo shirts.
  • The MTX logo will appear on the primary and secondary jerseys for North Texas SC, the FC Dallas Academy, and the Youth program.
  • MTX will be the FC Dallas home opener’s presenting partner at Toyota Stadium and for the North Texas SC home opener in 2021.
  • MTX will participate in FC Dallas’ Homegrown Partner Program by providing technical insights and solutions to five Dallas/Fort Worth-based Black and Minority-owned businesses.
  • The FC Dallas Foundation’s annual fundraiser, Cocktails & Cleats, will be presented by MTX.
  • MTX will be a partner of the FC Dallas Foundation’s Field Development Program, which has currently built eight mini-soccer fields across Dallas/Fort Worth.

“When we considered our front-of-jersey opportunity, it was important we align with a company that shared a dedication to making a difference in our community and a passion for soccer,” said FC Dallas President Dan Hunt. “As we’ve gotten to know Das and Nipa Nobel and the MTX team, it became clear that this partnership is about so much more than just a sponsorship. It truly is about developing the sport, identifying Homegrown talent through MTX’s MaverickQuantum Artificial Intelligence Platform and collaborating with them on community enrichment opportunities throughout Dallas/Fort Worth.”

MTX Founder and CEO Das Nobel further stated, “At MTX, helping advance the quality of life for our communities is at the core of our values and culture. My business partner, Nipa, Co-Founder and Chief Marketing Officer at MTX, helps further this long-term effort along with our entire MTX family. It is an honor to have the Nobel family join the Hunt family legacy in their passion and dedication to make a meaningful impact. With Dallas a Host City finalist to host the world’s largest sporting event—the 2026 World Cup—MTX is proud to support the region in this journey.”

In an open letter to FC Dallas fans posted here, the MTX Family wrote, , “When we heard they were looking for a new jersey sponsor, we knew it was an extraordinary opportunity. We are honored to join in contributing to the pioneering legacy of the Lamar Hunt family, one of the greatest sports visionaries in American history.” The letter will run as a full-page ad in the Dallas Morning News on Sunday, February 28.

In addition to FC Dallas, MTX’s partnership includes North Texas SC, Dallas’ USL League One affiliate. The North Texas jerseys and training gear will feature the MTX logo, and MTX will present the 2021 North Texas home opener at Globe Life Park in Arlington.

As a testament to MTX’s commitment to development and growth, all FC Dallas Academy and Youth jerseys will also feature the MTX logo beginning July 2021.


FC Dallas fans can virtually try on the Legacy jersey featuring MTX by uploading a photo of themselves at https://fcdallas.mavq.ai/.

MTX and FC Dallas will celebrate FC Dallas fans this season by giving away one Primary jersey and one Secondary jersey for each home and road match during the 2021 season for a total of 34 jerseys. Details will be announced during the 2021 MLS regular season.

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